Branding

What good is your amazing product if no one knows about it? Great visuals capture the emotion and intent of your brand, and I love to make that happen.

 
 

OFFICEWORKS

I was brought on board by the team at Khemistry to ideate and execute the packaging for a new trial Officeworks product, a subscription-based activity box for kids. It was exciting to work inside of some clear and comprehensive brand guidelines for such a well-loved company while being encouraged to creatively chase a handful of different design options. In the end, we created 2 sets of packaging for 2 different boxes, alongside a collection of icons and some custom lettering.

 
 

Macy May

Macy May Co. is a local Sunshine Coast gift-giving business, with a range of hand-poured soy candles. I worked with their founder, Georgie, to create a simple and sweet brand that would work across all of their branding. I also created 4 custom textures for the candle labels, based on the scents, which were printed and attached to the product.

 
 

find your rhythm

Created with the team at YesHEis, Find Your Rhythm encouraged their audience to return to healthy, not to normal, after COVID lockdowns began lifting across Australia. We used social media, a website and the Healthy Habits Generator, and created a diverse colour palette, customised icons, animated supporting elements and targeted illustrations.

 
 

bella Rankine*Studio

My personal brand is ever-evolving and adapting as I lean into new mediums and creative outlets, but my base icon and staple colour palette allows for flexibility inside of consistency.

 
 

awkwardly affectionate

“this is what happens when regular people catch irregular feelings.” - Awkwardly Affectionate was a passion project that turned submitted dating horror stories and turned them into shareable graphics. Hand-drawn type and a mismatched colour palette helped this brand to convey the personal endearing awkwardness of the stories.

 
 

hotel marlowe

Hotel Marlowe was a test project, based on an upscale Art Deco styled hotel in Sydney, Australia. We created an icon and typographic logo, which were then applied across multiple items and circumstances. I love the elegance of this brand, and how I was able to use a few elements in multiple different ways to be playful but maintain consistency.

 
 
 

Like what you’ve seen? Get in touch about hiring me for branding work here.