Hi Date Of Birth, I’m Bella!
I heard you were looking for a Designer; allow me to throw my hat in the ring.
A bit about me
I’m a designer, animator, illustrator and maker with a loud inside voice. When I’m excited about a new campaign, colour combo or snack that Woolies had on sale, everyone knows about it. The things that make my heart happy and my trackpad speedy are bright and minimal colour palettes, shapes that ooze a playful personality, and stuff that moves.
I’ve been creating professionally since 2017 as a graphic and motion designer, working both in-house as The Graphic Designer with dreamy creative teams and in-agency alongside other designers and creative gurus. I’ve also had the privilege of leading a volunteer team of photographers, videographers and graphic designers in planning, shooting and producing promotional campaigns for under 18 events.
My dream evening includes pouring myself a G&T before making a lemon and chicken orzo to share with friends and my husband.
A bit about my work
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In 2016, I graduated with a sparkle in my eye from Design College Australia with a Diploma of Visual Communication.
I’ve been working as a graphic designer ever since, employed in-house at ACCTV, Christian Vision and Allkinds, agency-side at Aruga and across various freelance projects.
My portfolio includes end-to-end design solutions, including traditional and digital media, logo design, digital campaign promotional content, packaging, animation, illustration and branding. I’m proud to have worked with local and big-name brands, small challengers, start-ups and of course friends ❤️
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My most recent role has been Digital Designer at a skin, hair and selfcare brand for teens called Allkinds. As the queen of all things Digi, I’ve applied my design thinking and practical software skills to anything our customer sees through a screen. Owning the digital roll-out of campaigns has meant I’ve been responsible for social media content, EDMs, web assets and animations for in-store LED displays. I’ve also jumped across to the print world occasionally to help FA a packaging dieline or piece of in-store signage when the team’s needed a hand.
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Though my wheelhouse includes design, art direction, painting and even sewing my own clothes, my passion, and the standout addition to my toolkit, is animation and illustration. I’m head over heels for bringing gorgeous designs to life with smart and intentional motion alongside personality-driven illos.
I'm looking for a part-time role where I can sharpen my design and corporate skills in a great team, while still having time to build my illustration and animation portfolio. This balance will allow me to bring my best to the office.
Ultimately, I’m craving a role where I can wear lots of different hats, and work with a variety of gorgey creatives to create something that makes people stop and stare.
Curious about the nitty gritty skills? I’m proficient in Adobe Creative Suite (Ps, Ai, Indd, Ae), Figma, and know my way around Microsoft Office. Plus, I excel at office banter and supplying communal snacks.
Bella x Date Of Birth
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Bella x Date Of Birth ✨
Folio highlights
Allkinds “Breakfast Club” Campaign
animation + graphic design
One of my favourite campaigns to roll out while working at Allkinds has been our Breakfast Club collection. The product team developed such a playful and strong visual style, it was a joy to bring it to life across web, socials, EDMs, in-store screen animations and even on-set GFX.
Allkinds “Violet Crumble” Campaign
animation + graphic design
In April, Allkinds partnered with the iconic Aussie confectionery Violet Crumble to provide the perfect chocolate alternative this Easter. I got to bring the product to life by utilising the packaging elements + still life photo shoot assets to create web assets, socials, EDMs and in-store screen animations.
Officeworks “Make and Create” Boxes
PACKAGING
I was brought on board by the team at Khemistry to ideate and execute the packaging for a new trial Officeworks product, a subscription-based activity box for kids. It was exciting to work inside of some clear and comprehensive brand guidelines for such a well-loved company while being encouraged to creatively chase a handful of different design options. In the end, we created 2 sets of packaging for 2 different boxes, alongside a collection of icons and some custom lettering.
Calvary Youth
Creative direction + animation + graphic design
No two briefs were ever the same when creating campaign content for Calvary Youth’s various under-18 events. I loved creating and pitching concepts to the leadership team, and then coordinating and encouraging an ever-changing group of volunteers to produce a set of video, social and print assets that teenagers couldn’t resist. We tackled everything from a Vanity Fair-inspired formal night to an energetic hip-hop dance crew in an old machinery shed, to a tinsel-draped clothes rack in a car park. My favourite part of these projects was connecting with different artists who were all incredible in their fields, and communicating vision and execution in all those different working languages. You can see more of my campaign work here.
Personal Illustrated Animations
ANIMATION + Illustration
Bringing moments, ideas, characters and everyday objects to life has been a passion project that’s then spilled over into professional settings. I’d love to bring the magic of personality to more motion projects in my next role.
Find Your Rhythm
BRANDING + SOCIAL MEDIA CONTENT
Created with the team at YesHEis, Find Your Rhythm encouraged their audience to return to healthy, not to normal, after COVID lockdowns began lifting across Australia. We used social media, a website and the Healthy Habits Generator, and created a diverse colour palette, customised icons, animated supporting elements and targeted illustrations.
Macy May Co.
Brand + PACKAGING
Macy May Co. is a local Sunshine Coast gift-giving business, with a line of artisan hand- poured soy candles in a range of scents. I worked with their founder, Georgie, to create a simple and sweet brand that would work across all of their channels. I also created 4 custom textures based on the scents the candles are available in, which I then turned into labels that were printed and attached to the product.
My areas of experience include creating social media content (both static and animated), print materials, Instagram stickers, digital advertising assets and brand guidelines + templates. Let me know if you’d like to see examples of those!
Bella x Date Of Birth
✨
Bella x Date Of Birth ✨
If you like what you see, I’d love to chat!
You can see more of my work here on my website or on my Instagram, and you can reach me via email at hello@bellahandreck, or on mobile at 0406 899 675.